Maria,

Thanks for reading and thanks for taking the time to comment. We greatly appreciate it.

But we will have to agree to disagree here. Everything you do or don’t do creates data, whether you like it or not. By that very fact, you really have zero control and thus, zero ownership.

If I spend a lifetime avoiding every data collecting event in the universe, that act itself would provide any analyst with a tremendous amount of usable data. They just have to have the skill to recognize it. Take it from a guy who spent 80% of his time over two decades focused on what the customer “wasn’t” doing.